"Syracuse Lacrosse is truly like no other program in the sport, with the best fans in the country. One Orange Alliance gives our community an opportunity to provide our student-athletes the resources to compete at the highest level. Being part of a unified NIL effort across all of Syracuse Athletics means our players benefit from the strength of not only the best lacrosse fans in the country, but the entire Orange family across every sport at Syracuse, and that's a powerful thing."
Gary Gait
The What
What is One Orange Alliance?
One Orange Alliance is a third-party NIL marketing agency serving all 20 varsity sports at Syracuse University. One Orange Alliance connects the Syracuse community — alumni, fans, businesses, and corporate partners — in direct support of student-athletes through one integrated NIL ecosystem.
The objective is clear: build the most unified, multi-sport NIL operation in college athletics — one that aligns philanthropic fundraising, corporate partnerships, social and traditional media opportunities, and community engagement to drive sustainable, long-term NIL revenue for current and future Syracuse student-athletes.
Contribute
The Supporters
Partners in Progress
The How
How does it work?
Individuals can make contributions to support One Orange Alliance and Syracuse student-athletes at the link below. Supporters will also get a variety of benefits for their contribution, including exclusive access to Syracuse Athletics and One Orange Alliance events and more!
Syracuse student-athletes are available for event appearances, social and traditional media partnerships, and any reasonable activity related to advertising. Reach out to SyracuseNIL@syr.edu to connect.
The Impact
See what people are saying about the impact you make
"Syracuse Women’s Basketball is on the rise and One Orange Alliance will help create the opportunities for us to take the next step. As someone proud to call Syracuse home, I know what Syracuse Athletics means to this community. I’m excited to see what we can all accomplish together now that we have one place to support everyone. We Fight On – Together!"
Felisha Legette-Jack
"When I came back to Syracuse, I told you I was here to win. In order to win in this era, you need a strong NIL program for your student-athletes. One Orange Alliance provides those resources and opportunities not only to Syracuse Men’s Basketball, but to all of our programs."
Gerry McNamara
"My hope has always been for our NIL efforts for every sport to be under one umbrella, because SU together makes SU better. When one of us wins, we all win. I’ve seen the work SU Football NIL has done with our student-athletes over the last three years and I’m excited they’re expanding those opportunities to athletes of every sport. I want all our teams to be successful and I think working together as one is the best way for everyone to accomplish that."
Fran Brown
"As a proud member of the Central New York business community, I know first-hand the impact that Syracuse Athletics success has on this community. When our teams rise, our community rises. We have been proud to support Syracuse Football since the inception of SU Football NIL in the fall of 2023. Now it's time to expand that effort to every team and we look forward to this new chapter supporting all of Syracuse Athletics."
Colby Clark
"By aligning third-party NIL efforts for each of our programs under one entity, our teams will be better positioned for success in this transformative era of college athletics. The passion and energy of our Syracuse community is unmatched. Having a true one-team mindset enables our student-athletes to benefit from the full support of Orange Nation. One Orange Alliance will further our student-athletes’ NIL opportunities and streamline the process for all of our stakeholders to get involved. Just as importantly, this model is built to be uniquely Syracuse and create real value for our partners - from local businesses to national brands - while positioning Syracuse Athletics to compete and win at the highest level. I’m incredibly appreciative of Colby Clark and our partners at One Orange Alliance. We know there is significant opportunity ahead for Syracuse in this space, and we have work to do to fully capitalize on the strength of this brand and this community. This is the foundation of a much broader strategy that will continue to expand how we engage our business community, fans, and supporters."
Bryan Blair
"This is a great day for every Syracuse student-athlete. Having One Orange Alliance in our corner means our players can focus on competing and winning while knowing there's a strong support system behind them. Syracuse Women's Lacrosse is ready to take full advantage of what this partnership makes possible, and I'm proud that we're all building toward something bigger together."
Regy Thorpe
The Next Steps
How can you get involved?
Don’t miss your chance to be part of One Orange Alliance, because more is coming!
To stay engaged and get updated on future events, offerings and opportunities from One Orange Alliance, fill out the form below.
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